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Dolphins GameTime

(2020-Present)

Dolphins GameTime is a standalone app in collaboration with the Miami Dolphins. With Covid-19 driving fans to isolate themselves in their homes, we’re using real-time prediction gaming to retain the sense of live community and spirit fans feel when watching games in the stands or at bars. In our first year together, we targeted the app to the Dolphins Facebook group as a pilot and saw immediate success. Now, we’re exploring integration options to get the FlashPlays program to all the amazing Dolphins fans around the world

CASE STUDIES

Goals

  •   Enhance the viewing experience

  •   Strengthen the Dolphins community

  •   Build loyalty via a gamified rewards program

  •   Grow presence of Facebook Group

Season 1 Summary

  • 55% 90-day retention 

  • 11 mins screen-time per game

  • 373 chat messages sent per game

  • 2773 credits earned by users

  • 20% of users signed up to the Facebook group

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FlashPlays Live B2C

(2019-2020)

The app that started it all. It was originally created as a fun game between four college students, but within a year it grew to become the largest real-time prediction game in North America. The goal was to use gaming to create the ultimate viewing experience. By combining the competitive aspect of fantasy sports with the real-time engagement of live betting, FlashPlays grew to engage tens of thousands of users in over 50 countries. The FlashPlays gameplay is now being used as part of the loyalty program offered to sports teams to improve their gameday experience.

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